O N L I N E
our online presence was what was going to make or break this campaign. we blew it out across multiple platforms and social media streams, saturating the internet with our loveable bears.
P R E S S K I T
to encourage excitement about the campaign, we made polar bear statues, scarves and a thumb drive loaded with teasers of what was to come. though I didn't knit the scarves myself, (we had an army of "polar bear volunteers" do that), I was responsible for designing the box, its contents and even hand-painting the statues.